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Co-branding: The Science of Alliance (Macmillan Business) Co-branding: The Science of Alliance (Macmillan Business) by T. Blackett,R. Boad

Co-branding: The Science of Alliance (Macmillan Business)

by T. Blackett,R. Boad


ISBN 13: 9780333760895

Format: Hardcover (168 pages)
Publisher: Palgrave Macmillan
Published: 24 Sep 1999

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry Brand Medicine: The Role of Branding in the Pharmaceutical Industry by T. Blackett,R. Robins

Brand Medicine: The Role of Branding in the Pharmaceutical Industry

by T. Blackett,R. Robins


ISBN 13: 9781349425884

Format: Paperback (340 pages)
Publisher: Palgrave Macmillan
Published: 14 Jan 2014

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